A Trade-Only Resource for Professional Flooring Companies 

Keep this page on hand as a quick technical preview, project reminder, or direct line when bidding custom work.

We quote custom specifications daily. To secure a direct-from-line manufacturing quote, we only require three details: your physical product specifications, total square footage, and color target (or specified as unfinished).

Partner with Whitewood When:

• You need to present an upgraded specification: When off-the-shelf retail collections fall short and you need to deliver a superior product— featuring custom thicknesses, thicker sawn wear layers, custom widths, or long-plank lengths.

• The project deserves premium finishing: Offer the finish best suited for the application. We run by the job - never as "this collection gets that finish".

• You prefer technical B2B flexibility: You deal directly with a knowledgeable manufacturing partner who can custom-match colors and adjust production runs to meet your bidding timelines and change orders.

• You get direct-from-line pricing: We bypass single-facility limitations, buying raw platforms and working with premium suppliers across the entire market - by the job. 

Direct Estimating & Technical Support

George Celtrick
Office: 828-513-0770
Mobile: 512-247-1265

Email: george@whitewoodproducts.com

Physical Sample Submission:

For custom color-matching, ship your physical color controls to:

Premiere Finishing

Attn: George Celtrick (Include Assigned Color #)

642 Grooms Rd

Reidsville, NC 27320